Client: BYD in collaboration with Gasan Zammit Motors Malta
Event Type: Family-Focused Corporate Event
Date: September 2024
Location: Malta National Aquarium
Service Provided by OMG Kids: Family-Friendly Magic Shows and Roaming Magic from OMG Magic
Overview
In September 2024, OMG Kids, in collaboration with OMG Magic, was invited to provide entertainment at BYD’s one-year celebration event, organized in partnership with Gasan Zammit Motors Malta. BYD, a global leader in electric vehicle manufacturing, used this event to raise brand awareness and showcase its latest models, such as the BYD Dolphin, Alto 3, and Seal. While the event's primary focus was on showcasing these vehicles, it was also designed to be family-friendly, inviting attendees of all ages. OMG Kids and OMG Magic worked together to deliver entertainment that catered to both adults and children, ensuring that all guests were engaged and enjoying the event.
Objective
BYD and Gasan Zammit Motors Malta approached OMG Kids and OMG Magic with the goal of providing continuous entertainment that would appeal to a family audience. They requested performances that could captivate children while also offering a fun and engaging experience for parents and other adults. By collaborating, OMG Kids and OMG Magic were able to deliver a versatile entertainment package that met the needs of all age groups.
Performance
Together, OMG Kids and OMG Magic provided two main forms of entertainment over the two-day event: scheduled magic shows that were designed to engage children and families, and roaming magic that ensured continuous interaction throughout the venue.
- Magic Shows: OMG Kids presented multiple high-energy, interactive magic shows each day. These shows were designed specifically for children but were also entertaining for the entire family. The performances included:
- Comedy and Silly Tricks: Engaging humour and playful magic tricks that kept younger audiences laughing and fully engaged.
- Audience Participation: Children were invited on stage to help perform tricks, creating an immersive experience that kept them excited and involved.
- Visual Magic: Bright, colourful props such as Spongeballs and Rubik’s Cubes were used to create visually captivating magic that held the attention of children of all ages, while still being entertaining for parents.
- Roaming Magic: OMG Kids and OMG Magic collaborated to offer roaming magic throughout the venue, ensuring that all guests, regardless of their location, had access to live entertainment. The roaming magic included:
- For Kids: OMG Kids provided fun, visually engaging tricks using Nintendo Switch cards, Spongeballs, and Rubik’s Cubes. These tricks were specifically designed to resonate with children and create a sense of magic and wonder.
- For Families and Adults: OMG Magic performed more sophisticated tricks using playing cards, mobile phones, and Rubik’s Cubes, ensuring that adults and families were equally entertained.
- BYD Brand Integration: Both the kids’ and adults’ magic performances subtly integrated BYD’s brand message, reinforcing the marketing goals of the event while keeping the entertainment engaging for all.
Challenges & Solutions
With a wide age range of attendees—from young children to adults—keeping everyone engaged was a potential challenge. However, the collaboration between OMG Kids and OMG Magic allowed for a well-rounded entertainment offering that appealed to all ages. OMG Kids focused on high-energy, interactive shows and simple, visually stunning tricks that captivated children, while OMG Magic delivered more sophisticated magic to keep adults equally entertained. This combination ensured a seamless experience for the entire audience.
Client Feedback
BYD and Gazan Zammit Motors Malta were very pleased with how OMG Kids and OMG Magic handled the event. They praised the family-friendly magic shows, which drew large crowds and created lasting memories for the children, as well as the roaming magic that provided continuous entertainment throughout the event. The collaboration between OMG Kids and OMG Magic ensured that there was never a dull moment, and both children and adults responded positively to the entertainment.
Outcome
The collaboration between OMG Kids and OMG Magic significantly contributed to the event's success by creating a dynamic and engaging environment for all attendees. The magic shows served as key moments that brought families together, while the roaming magic provided constant engagement across the venue. Both adults and children were entertained throughout the two-day event, with many attendees sharing their excitement and amazement.
Conclusion
OMG Kids’ and OMG Magic’s collaboration at BYD’s one-year celebration event was a perfect example of how tailored entertainment for all ages can enhance a family-focused event. The magic shows and roaming performances worked together to create a seamless experience, engaging children, adults, and families in a fun and interactive way. The success of this event highlights the versatility and professionalism of both OMG Kids and OMG Magic in delivering entertainment that captivates a diverse audience.
Do You Want The Same During Your Next Event?
At OMG Magic by Gwilym Bugeja, we pride ourselves on creating unforgettable magical experiences tailored to your event. Ready to bring some magic to your next event? Get in touch with us today, and let’s make your event unforgettable!